For over 40 years, Freeman Beauty has been on a mission to make nature inspired, fun, high-performing specialty beauty products accessible to the younger beauty-involved customer. With a portfolio of six beloved brands, we offer a wide range of facial masks, dry shampoo, specialty bath & body, and foot care products that provide a spa-like experience in the comfort of your own home.

Freeman Beauty was launched in 1976 with a vision to provide nature inspired hair care, facial masks, and bath & body essentials. Since then, Freeman Beauty has become the leader and recognized expert in facial masks with a variety of innovative, on-trend, and award winning products!

Our brand portfolio includes Freeman Feeling Beautiful facial masks, Freeman Beauty Infusion serum-infused facial masks, Freeman Feeling Legendary facial masks for men, Freeman Bare Foot pampering foot care products, Psssst! the TRUE Original Dry Shampoo, and c.Booth bath & body care products.


Freeman Beauty was founded in 1976 in Los Angeles with a vision to create a line of fun, nature inspired products and has become an expert in facial masks and dry shampoo. In 1979, Freeman Feeling Beautiful facial masks were launched and customers could not get enough! These innovative masks featured avocado, cucumber, papaya, oatmeal, and baking soda.

Freeman Beauty expanded into specialty foot care in 1989 with the launch of Freeman Bare Foot. These treatments brought a daily pampering at-home spa pedicure experience. In 2009, Freeman Beauty acquired Psssst! the TRUE Original Dry Shampoo, and in 2012 acquired c.Booth, a natural specialty bath and body line. In 2015, Freeman Beauty launched Freeman Feeling Legendary facial masks for men, and in 2016 launched Freeman Beauty Infusion, a line of serum-infused facial masks with natural botanicals and beauty boosters.


Cruelty Free. Animal Friendly. Nature Inspired Products.

We are committed to ensuring our products are cruelty free and not tested on animals. Freeman Beauty has committed to ensuring that all products have not and will not be subject to animal testing.

We use nature-inspired, efficacious and good-for-you ingredients. Our formulas are free of parabens, sulfates, phthalates, and mineral oil.

We invite you to visit the product pages for specific details on ingredients and benefits.